Kropf Industrial is a large marine industry supplier that has partnered with Innovative on a number of design projects. They came to us looking for a solution to their ongoing frustration with creating trade show materials that could properly convey the unique selling features of their diverse range of equipment. With a long sales pipeline, Kropf needed the confidence that the material they were distributing would continue to clearly represent their products long after the show was over.
We were able to take a variety of design elements and present a coherent overview of Kropf’s entire equipment line within a single 20 page brochure. Photos were used in conjunction with 3D renderings to demonstrate the equipment’s flexibility, while a thoughtful utilization of charts allowed us to clearly present the model ranges and options available. These blended elements enable the brochure to speak to the strength of Kropf’s products.