We were honoured to have the opportunity to work with an inspiring organization like TEDxWaterlooWomen. In keeping with their mandate to unleash the power of ideas, they were hosting an event titled “The Space in Between”, and required a program for attendees. The materials had to be practical for the attendees to hold and carry, in sync with the global TEDx brand, and consistent with unique focus of this special event.
We were sensitive to the need to be true to the globally recognizable TEDx identity, but wanted to also provide a distinctive branding emphasis that would support this specific event’s theme. This creative balance resulted in an easy to use 8 page horizontal program that fit within the TEDx brand, while conveying the event’s focus on exploring the nuanced results of moving beyond black and white thinking.