As a start-up, Craftwood Laminated Products recognized the importance of a professionally designed website that could convey the quality and attention to detail on which they intended to build their business. With a product line that includes a variety of stock and custom laminated wood products, the website had to ensure that their diverse abilities and emphasis on personal production would be evident to potential clientele.
We decided to subdivide the website based on Craftwood’s four major product lines. Visuals were used to present the various sections and sizes available, while imagery of the work in progress conveyed advanced capabilities and a focus on the details that make a difference to potential customers. We also produced a video showcase of the manufacturing process, emphasizing the Craftwood commitment to quality at every step.