For years, Kraemer Woodworking has crafted furniture in the Waterloo region. More recently, Kraemer has expanded their company focus into fine kitchen and bath cabinetry. As this segment of their business grew, they needed a website to communicate this exciting dimension of their company. They contacted Innovative to create an all-new website focused on cabinetry. The Kraemer name speaks of elegance, style, and modern, high-end cabinetry, and their site needed to reflect that.
Beginning with company and market research, the team at Innovative worked out a concept that represented the Kraemer brand. The clean design and high-quality photography represents their quality product and the simple elegance of the design pays tribute to their style. And, of course, their site needed to be fully responsive, providing a consistent branding message across all mobile and desktop devices.